06.27.06
Why Your Online Store Design Matters?
Online Storefront software like webShaper e-commerce, is unique by its own. In a sense that it consists mainly of 2 major parts; a front end (what your customer see) and a backend (your admin panel) which controlling your storefront. Other business application like accounting software, CRM (Customer Relationship Management), Office Suites only consists of one User Interface – which is the same for all the users.
Thus, it’s not enough just having a good system powering up your online store, you need a convincing look that can communicate the “highest level of trust” to your customers or would be buyers, not to mention the importance when it comes to Branding. Just like a car, a powerful engine alone won’t close the sales, it has to couple with a sexy look to die for to ink the deal.
So, how does it affect you if your design is not appealing, at least reflecting well what you do? You can get an idea by looking a simple chart published by emarketers.
If you analyse the figure, almost 7 out of 10 people (68%) think that the store design matters when it comes to building trust.
Simple conclusion leads to – Design does not convey TRUST > NO Trust > WON’T Buy > NO Sales.
First impression lasts forever. Online store owners are strongly advised to have a custom storefront design to reflect their branding and identity, and most of all, building Trust.
