07.13.06
Mash-UP aka Mixing Web Services
Mash-ups – in software terms, describing software developers mixing web services available from third party websites into their own website or web application to create whole new level of services.
So, Why mash-ups? Simple, the Web was originally designed to be mashed up. And now it is only the beginning that it starts to show its enormous potential. Moreover at time where more and more software are being delivered as services over the net. It means a big shift, a definite change agent in how the software companies (like us) do business, and almost virtually everyone, every website online.
“They’re taking little bits and pieces from a number of companies and stitching them together in some clever way,” Amazon Chief Executive Jeffrey P. Bezos noted recently. “You’ll start to see the real power of Web services.”
For one thing, Google and other Web giants like Amazon, Microsoft, Yahoo are now embracing the mash-up movement by offering developers easier access to their data and services. That’s where the Microsoft LIVE initiative kick-in after they realize they are left behind Google in this pursue.
For instance, Map-based mash-up with ordering management in webShaper e-commerce, might assist the merchants in lowering down the risk of fraud and eventually chargeback. These are some of the Mash-ups which will be proved invaluable to merchants selling online. And Mashup will be one of our core development strategy for foreseeable future. Stay tuned, you will see more and more valuable services being mashed-up with our solution to empower the merchants.
Read more on what Bill Gates has to say about the web mashed-up (web 2.0).
