10.11.07
Selling to the World?
Most e-commerce merchants are ambitious (that’s what make them entrepreneurs, so it’s perfectly normal). When they start selling online, they are driven to define “the whole world” as their targeted markets, the question is, how well do you actually know about the other part of the world? it’s so darn huge!
- Do you know about the online population there? Where they surf?
- Broadband penetration rate?
- What do they do online?
- What social website is the most popular?
(Eg Malaysians are obsessed with Friendster (reportedly have more than 3.1 Millions users); But unlike Aseans, Koreans know NO Friendster, they use only Cyworld; while US teenagers just love myspace.) - What’s the most popular payment methods that’s highly recognizable (also means trust worthy) in their country? Currency Type? Biggest bank?
Let’s not drag too far, how about lets start with the Internet population of “the world”? Not a clue, tips: click the below link where Business 2.0 got an interesting Map giving you an overview of the World Internet Population.
