12.10.07

US Top 50 Favorite Online Store

Posted in E-commerce, Online Marketing at 4:23 pm by admin

So who’s US consumers’ favorite top 50 online store and what did they do best? based on the latest survey by Shop.org, they top dog is nonetheless but the the king of e-commerce – Amazon.com, go through the list one by one. there’s something to learn from for every website.

1. Amazon.com - Seattle – Category, General Merchandise
Making a career of defying skeptics, Jeff Bezos’ multi-billion dollar company sells everything from toothpaste to tomatoes.

2 eBay.com – San Jose, California, Auction
While execs work to reignite growth, quarterly profits climb thanks to the rise of PayPal and items like the iPhone.

3 Wal-Mart.com – Bentonville, Arkansas, General Merchandise
Joining the social-networking scene, customer reviews debut; site to store program picks up steam. Read Sam Walton’s (Walmart Founder) Success Principle.

4 BestBuy.com – Richfield, Minnesota, Electronics
Customer experience is top-notch; shoppers say search capability is key to navigating this SKU-dense website.

5 JCPenney.com - Plano, Texas, Apparel
Dot-com is the fastest-growing channel with about $1.3 billion in ‘06 sales; Every Day Matters deepens customer relationship.

6 Target.com - Minneapolis, General Merchandise
Need a sizzling style fix? Try the Red Hot shop; Club Wedd, Target baby and online exclusives make dot-com fun and friendly.

7 Kohls.com – Menomonee Falls, Wis, Apparel
Well-known brands at value-oriented prices; link to Simply Vera debuts in September.

8 Overstock.com - Salt Lake City, General Merchandise
While CEO battles Wall Street and files lawsuits, the Big O wins shoppers with feature-rich applications and $2.95 shipping.

9 Google.com - Mountainview, Calif., Information
The world according to Google includes 2,300 beauty sites, 3,392 consumer electronics links, etc.

10 Sears.com – Hoffman Estates, Ill., General Merchandise
Making shopping easy with a customer-friendly site; newAppliance Finder helps shoppers choose the right one.

11 OldNavy.com – San Francisco, Apparel
New execs button up changes; $5 shipping plus on-trend fashion and accessories for the whole family keep ‘em in the Navy.

12 CircuitCity.com – Richmond, Va.,Electronics
Bells and whistles include a digital advisor, forums, customer reviews and in-store pickup.

13 LandsEnd.com - Dodgeville, Wis., Apparel
An early adopter/innovator, Land’s End continues to add new tools, including SwimFinder.

14 LLBean.com – Freeport, Maine, Apparel
Launched next-generation web experience in December with an Outerwear Guide that allows shoppers to compare/contrast items.

15 QVC.com – West Chester, Pa., General Merchandise
With videos, value, live TV and designer merchandise, QVC epitomizes multichannel retailing.

16 Yahoo.com – Sunnyvale, Calif. Information
Major shakeup ousts CEO; new services include unlimited e-mail storage and a new ad technology call SmartAds.

17 Blair.com – Warren, Pa., Apparel
Started 97 years ago with a black raincoat; now selling women’s, men’s and home goods; blue ribbons mark customer favorites.

18 Macys.com – Cincinnati, Apparel
Technology blends seamlessly with fashion, making the site easy to shop. Links for brides and the visually impaired win kudos.

19 LaneBryant.com – Bensalem, Pa., Apparel
No dangerous curves here; Right Fit helps shoppers find jeans that flatter fuller figures.

20 HomeDepot.com – Atlanta, home improvement
Shoppers get inspired with tons of info and product; a new micro site, EcoOptions, promotes environmentally-friendly goods.

21 VictoriasSecret.com – Columbus, Ohio, Apparel
Topping the list of Limited’s chosen brands; it’s the “it” name in lingerie; a new Fitting Room for bras assures precise fit.

22 Chadwicks.com – Boston, Apparel
Moderate prices, wear now fashions and .99 cent flat rate shipping make it “simply irresistible”

23 AE.com – Pittsburgh, Apparel
A new multi-channel event platform, 77Entertainment, debuts with American Eagle the premier of It’s a Mall World, a 12-episode series.

24 Haband.com – Oakland, N.J., Apparel
Brand says quality and value to over 5 million direct shoppers; extreme value pricing.

25 ColdwaterCreek.com – Sandpoint, Ohio, Apparel
Online offering equals about 20 percent of total sales; growth stems from laser-like focus on professional women 35 and older.

26 Gap.com – San Francisco, Apparel
Defining classics for Fall, but can they reclaim the glory days?

27 Lowes.com – Mooresville, N.C., Home Improvement
Do-it-together video, buying guides and a how-to library educate shoppers and help to build market share.

28 EddieBauer.com – Redmond, Wash. , Apparel
Online brand brims with loyalty; now new president and COO Neil Fiske must tap the label’s multichannel potential.

29 Newport-News.com – Cary, N.C., Apparel
Fashions and essentials at affordable prices; Flattering fits enhanced by ShapeFX innerwear and Jeanology make headlines.

30 Costco.com – Issaquah, Wash., General Merchandise
You name it, they sell it online – from playground sets to leather furniture and caskets. Treasure Hunt brings shoppers back.

31 Newegg.com – Industry, Calif., Electronics
Looking to lure PC shoppers away from the big box and into the online community with forums, blogs and a newsletter.

32 TigerDirect.com – Miami, Electronics
Redesigned website includes video product reviews and a singlepage checkout feature.

33 HSN.com – St. Petersburg, Fla. , General Merchandise
Complete relaunch includes virtual video style guides and video vignettes offering tips, trend info. More changes in the works.

34 Buy.com – Viejo, Calif., Electronics
User-generated video reviews lift selling and dress up the website.

35 Zappos.com – Las Vegas, Footwear
A service culture engenders fierce customer loyalty; free shipping both ways helps, too. Read Zappos CEO’s Success Story.

36 Roamans.com – Boston, Apparel
One-stop shopping for plus-size fashion with an accent on value; part of the Redcats USA portfolio.

37 SmartBargains.com – Boston, General Merchandise
Favorite designer brands and low prices make for a fun and comfortable off-price shopping experience.

38 AOL.com – Dulles, Va., Information
Search is the thing; shoppers can tap into AOL Local or AOL Shopping, an e-commerce search powered by PriceGrabber.

39 MSN.com – Redmond, Wash., Information
Virtual mall with entertainment bells and whistles; more than 10 million watched the video stream of Live Earth here.

40 WomanWithin.com – Boston, Apparel
The new name of Lane Bryant catalog that captures how the plus-size woman feels; fashions are on trend.

41 Cabelas.com – Madison, Wis., Sporting Goods
Shoppers who make hunting, fishing and other outdoor adventures their game consider Cabela’s their one-stop shop.

42 Eastbay.com – Wausau, Wis., Athletic Apparel
Owned by Woolworth, an athletic superstore with a hometown feel. The Line Up, a new feature, spotlights key products.

43 SierraTradingPost.com – Cheyenne, Wyo., Apparel
Western original in the closeout space; provides live help, footwear buying tips and regular updates for shoppers who opt in.

44 Kmart.com – Troy, Mich., General Merchandise
Mr. Bluelight, the spokesperson/superhero, lights the way for shoppers; an interactive online community is forming.

45 KingSizeDirect.com – Boston, Apparel
The tag line More for Less captures the story; founded 50 years ago, special size clothing for men is their sweet spot.

46 Forever21.com – Los Angeles, Apparel
Fashion infringement suits plague the company, but shoppers have a hard time resisting near-replicas of designer togs.

47 Dell.com – Round Rock, Texas, Computers
Launched videos and created an online forum to get customer feedback; reviews are on tap, too.

48 SamsClub.com – Bentonville, Ark., General Merchandise
Helping small businesses save money and step up energy efficiency; click and pull translates to buy online, pick-up in store.

49 CasualMale.com – Canton, Mass., Apparel
A perfect fit for big and tall men who relish stylish and comfortable clothing.

50 FashionBug.com - Bensalem, Pa., Apparel
Led by plus-size sales and the return of Gitano, shoppers seem smitten — or in this case, bitten.

Can’t get enough? Download the source file here and print out for your reference! Happy Selling Online!

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