06.07.07
How Google Search?
Google secret is partly revealed in Google Keeps Tweaking Its Search Engine
A must read in helping you to understand how Google works and how one its top secret department called “Search Quality” actually determine the fall or rise of your websites. and Yes, they are playing God – Internet God, period.
Do you know that the search-quality team actually makes about a half-dozen major and minor changes a week to the mathematical formulas that power the Google? (This is why nobody.. and we really mean NOBODY except those in the Google Search Quality Insider can guarantee you top ranking in Google organic results via whatever SEO whitehat optimization or blackhat tricks.)
This is the closest you ever got into Google search secrets…
Some interesting facts and quotes
Udi Manber, ex-Amazon search head, now overseas the Google Search-Quality Team.
If there’s some search-related problems, any of Google’s 10k plus employees can use its “Buganizer” system to report it to the Search Quality Team.
Google has preferred pages old enough to attract others to link to them. (comment: yes, history and age does matter, just like a business reputation, longer you stay in business, the more it says about you, generally.)
QDF – “Query Deserves Freshness” will actually determine whether a particular search should return “New and Current” content or not. If a topic is “HOT”, for eg a sudden burst of emerging topics carrying out the topic keywords in blogosphere, then most likely the users will want “current information” which Google will choose to return.
Google use over 200 variables (or so called “signals”) to determine the ranking of your web pages. PageRank (PR) is only one of the signal.
Google has a technology called “Classifiers” – it can tell, for example, whether someone is searching for a product to buy, or for information about a place, a company or a person.
Want to know more from Amit Singhal? Download his slide below:
Below is the simplified process showing you how the search results are retrieved:
