New to e-commerce? Let's boil down to the basics!

Web Analytics - How visitors are interacting with your web site?

webShaper e-commerce comes with easy GUI Installation for 2 of the world most popular web site statistics tools - Google Analytics and StatCounter. We dogfood both services extensively on our website and we like it a lot! And we think why not introduce it to our customers?. Both services let you sign up for free and start tracking immediately. They will tell you everything you want to know about how your visitors found you(Google results? or Link from your ads?) and how they interact with your site. With the detailed information, you can make good decision that result in higher ROI by focusing your marketing and ad-dollar on the targeted market.

	Where to buy?	FREE Services by Google Analytics and Statcounter.
	Pricing	FREE for both Google Analytics and Statcounter. Statcounter has an upgrade option letting you track more from only USD$9 per month.
	TIPS	Use Statcounter if you want real-time tracking (ability to instantly see the analysis everytime a visitor visit or refresh your webpage). Using both is the best if you won't mind that loading both analytics might actually slow down your ecommerce store loading speed.

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The Green Layers - Getting Customer to Pay for Your Merchandizes

Internet Payment Gateway- Can your customers pay via VISA, MasterCard or AMEX?

Theare are various online payment methods ranging from credit card, charge card, debit card, e-check to online banking transfer. However, credit card payment remains the "king" of online payment and VISA is the most preferred paying method, period. If you want to succeed in running ecommerce business, you need to take credit card payment.

To do so, you need a payment gateway service provided by a billing processor, which allows credit card information to be collected and passed over the Internet for authentication and billing purposes. Just think of it as a digital equivalent of a credit card processing terminal.

Your choice of payment gateways largely depends on the currency of your targeted market, business cash flow etc. Eventually, the convenience you offer your customers to pay for your products or services will determine your sales and profitability.

	Where to buy?	Check out List of Payment Gateways supported by webShaper e-commerce. Cannot find your choices? Please contact us. We might integrate it for FREE.
	Pricing	Most common charges are Setup fees, Monthly Fees & Transaction Fees (Discount Rate). Cost of both setup and monthly fees may vary from hundreds of dollars(e.g. WorldPay) to absolutely nothing (e.g. Paypal). Internet Payment belong to CNP (Card-Not-Present) Transaction and their standard discount rate is ranging from 4 to 5.5%. Always Refer to their official website for more pricing details.
	TIPS	Before selecting a payment services, do some assessment like: Who am I selling to? What's the targeted market (Country)? Currency my targeted market use? Is the payment gateway service provider well known and perceived as trustworthy in my targeted market? How soon can I get the money in my bank account and would it affect my cash flow? If possible, always support 2 or more payment services, in case there's a chargeback and one of your account is freezed for investigation, your online business is still unaffected.

Fraudlabs - Detect and score online credit card transaction to prevent fraudulent orders

FraudLabs is a hosted Fraud Detection Web Service that screens and detects online credit card fraud based on transaction parameters (E.g. IP Address, Email Address, Billing Address etc ) obtained from the Internet online orders. The key factor to an accurate score is the IP address where the transaction originated from. Neowave innovates by mashing up FraudLabs with Google Map to provide value added to the merchants using webShaper e-commerce.

FraudLabs Fraud Detection Web Service integrates seamlessly* with webShaper e-commerce to return Fraud Score in real-time. It analyzes and scores the transaction information using a proprietary algorithm based on known risk factors derived from online fraud patterns and helps the Internet merchant avoid lost revenue, wasted productivity, and increased operation costs in chargeback and higher reserved funds as a result of online frauds.



* Available in newer 2.1 version of webShaper e-commerce to be released. Free upgrade if you purchase now.

	Where to buy?	www.FraudLabs.com
	Pricing	Sign up for an FREE Account to enjoy FREE 90 queries per month Can choose to upgrade anytime later starting from USD 29.90/month only.
	TIPS	Fraud Score is an 100 point scale based indicator based on the risk fields entered. Use it only as a recommendation.There is never a 100% guarantee that a low score is valid or that a high score will be fraudulent. You are advisable to choose your own threshold. Learn more about Fraud Prevention . Color Fraud Score Range (100 point) Description Green <=30 Low risk of fraudulent Yellow 31-70 Moderate risk of fraudulent Red >70 High risk of fraudulent Try out the FREE Fraudlabs Detection Desktop - a free standalone Windows application that allows instant detection of fraudulent online credit card order transactions using Windows GUI.

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The Orange Layers - Building Trust

SSL Certificates - Protects the customer's personal details

In the real world, customers in a brick-and-mortar store can see who they are dealing with and can easily detect if something is wrong with their purchase. But on a Virtual Marketplace like Internet, website visitors have no reliable way of knowing who actually owns the e-commerce site they are about to buy from, especially if it's a foreign website. On top of that, they are also exposed to all the security risks associated with sending data over the Internet.

This is where SSL plays its role. SSL (short for Secure Sockets Layer) is a global standard security technology developed by Netscape in 1994. SSL creates an encrypted link (URL appears as HTTPS:// instead of HTTP://) between a web server and a web browser to ensure that all data transmitted remains private and secure.

When customers visit a website to make an online purchase, they want to know who they'll be paying and that the personal information they submit to the site cannot be intercepted. Savvy Internet shoppers nowadays all recognize the "golden padlock" which appears in their browser to indicate they are viewing a secured web page. Eg like Amazon. In short, SSL benefits you:

1. Proving to the consumer that the site is operated by the company claiming to be operating the site.
2. Ensuring personal details like billing address, credit card numbers, etc are encrypted and cannot be tampered or forged during transmission.

More details on How does SSL benefits an online retailer.

	Where to buy?	Details on GeoTrust SSL Certificates
	Pricing	GeoTrust Quick SSL Starting from USD $123/year only
	TIPS	SSL Certificate is not mandatory when you are using hosted HTML payment solution like PayPal Website Payment Standard. However, it's recommended to have one as consumers' awareness on security and privacy grows. These savvy customers will look for the presense of SSL before continue with the buying transaction. For US Businesses, subscribe to Better Business Bureau Program (bbbonline.org) to build more trust!

HackerGuardian - Proof that your online store is a safe site to shop

E-commece is all about TRUST. A significant part of the reason why people abandon a web site without making a purchase is public concern about the safety of online transactions and webserver security. As a result, customers are increasingly looking to the trust indicators built into websites.

HackerGuardian TrustLogo is the daily server vulnerability assessment and certification service that delivers essential, real time verification of your security credentials directly to your website shoppers.

Upon subscription of the service, a client's webserver is thoroughly audited every 24 hours. Upon passing the pre-defined test criteria, website owners are awarded 'HackerProof' status and are authorized to display the HackerGuardian TrustLogo on their corporate website. It proves that the website owner has proactively taken steps to ensure his site is thoroughly protected from hackers.

When you display the HACKER SAFE certification mark, you not only increase sales by increasing shopper confidence, you build your brand with the security seal seen on more top sites than any other.

More details on HackerGuardian Security Scanning Services.

	Where to buy?	Buy Online Now
	Pricing	USD $79 year Only (FREE SCAN Available)
	TIPS	SSL alone is never enough, it doesn't mean your web server is safe from security breaches. Daily vulnerability scanning of your website with a free high impact site seal can build trust and increase sales. But again, nothing beats delivering superior customer services and get your goods delivered to customer door steps on time!